We, marketers, like to believe we are pretty smart at determining just how customers believe. We study their acquisition intents, ambitions and also what they think about brand names. We talk with their emotions and their problems. We take a look at their environmental and financial factors, as well as exactly how these influence buying fads and mindsets. But regardless of this black and also white, we tend to pay little focus to the grey issue that actually makes getting decisions - the brain. Certain, we ask questions, but often the verdicts we take from these type of study are based upon a rather superficial understanding of how the brain functions. In fact, it has actually been recommended that most consumer looks into are unclear because it is based upon the customers' rationalization of their choice making procedure instead of the subconscious pressures that drive it. Subconscious? Do not stress, we do it all the time ourselves. Remember...
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